TALKING TO POTENTIAL CUSTOMERS THROUGH YOUR COMPUTER
A free, easy and pleasant way to for your business to talk to potential customers seems too good to be true. But it’s not. And anyone can learn how to do it – you just have to open your mind to the possibilities, seek training if you need it and just start DOING it.
This communication tool is known collectively as Social Media. Some businesses have spotted that their Facebook (or Pinterest, or Instagram) habit can be used for commercial success, but the most effective tool for spreading the word about your business and even making sales, is (at the moment!) Twitter .
Once you start Twitter you can reach out to the sort of customers you want – find your target market and ”follow” them – hopefully they will follow you back. You have started a conversation – and, since people do business with people they know – you’ve taken the first step in a selling relationship.
If you want a quick, easy way to make the most of your social media efforts, you should join a Twitter networking “hour”. This is a specific time where everyone using a special hashtag – the symbol # next to the hour’s name – are having a joint conversation.
Leominster is leading the way in one of these conversation hours – specifically #HerefordHour – and there are many others, such as #MarchesHour and #WorcestershireHour, which do a brilliant job of introducing Tweeps to each other.
Run by Sign-Rite UK Ltd, on Leominster’s Enterprise Park, #HerefordHour now has a potential audience of 5million people in a week. Mostly from the Herefordshire, Worcestershire, Shropshire and Powys catchment area, the hour-long session often trends nationwide.
That means anyone in Britain looking at Twitter on Mondays between 1 and 2pm can see your tweets, carrying the #HerefordHour hashtag. And that’s an impressive marketing tool for a small business in the Teme Valley, even if you only have a few hundred followers of your own.
Cathie, Sign-Rite’s marketing manager, sets a topic every week. A music topic will encourage performers, venues, potential audience members, as well as regular visitors to the hour. A topic like Hereford’s bid to become a City of Culture in 2021 gives everyone a chance to join in.
And even if you can’t include the topic in your tweet, everyone will want to know about you, and your product or services so you will make new connections and grow your account. If all else fails, pictures of cake will all get a response from other friendly tweeps!
#HerefordHour does not discriminate against businesses operating in border counties – customers are customers, even if they live in a different county, town or village.
Cathie welcomes suggestions for the topic – please contact her on firstname.lastname@example.org with your suggestions or for advice and information. Sign-Rite does Twitter training – individually or in groups with Tenbury social media trainer Adam Richard Jones. Call 01568 616171 for details.
Or visit www.HerefordHour.co.uk for information, hints and tips.
See you in #HerefordHour Mondays at 1pm!